Notes

The agencies that thrive in 2026 won’t measure success by headcount, they’ll measure it by speed, craft, and impact. At Siberia, we’ve built a network of specialists that moves faster, scales smarter, and solves real problems without bloated overhead.

Dig in deeper and read Chris Mele's latest thought piece in The SoDA: Society of Digital Agencies Report: New Strategies for the Modern Agency to see why networks, not empires, are the future

Read more about how Siberia restructured for what clients actually need in 2026 here.

Think attention was the crown jewel of the internet age? Think again. In his new op-ed “Is Decency the Next Competitive Moat?”, Dave flips that thesis on its head: outrage-engineered engagement is exhausted, trust has become scarce, and companies that build with decency (not dopamine) are the ones who’ll actually earn loyalty and resilience. Costco’s $1.50 hot dog is cited as strategic genius, not culinary genius, which honestly checks out as I buy one (or two) on every visit.

Read here if you want an antidote to rage-fueled growth metrics and a reminder that the future might reward credibility over clicks.

Valentine’s week isn’t just for roses, it’s also peak season for professional breakups.

In Ad Age’s Red Tuesday piece, creative leaders get real about finding “the one” and what to do when the spark fades. A little tension? Healthy. Fundamental misalignment, ego, unequal effort? Not so much. As our very own Dave Snyder shares, the bad partnerships often leave you with the sharpest lessons, especially if you’re self-aware enough to keep them. Because in this business, while chemistry matters, clarity matters more.

Read the full piece in Ad Age.

Ford’s communications team didn’t need another CMS. They needed a system that could keep up with culture.

In collaboration with Adobe, we helped design and build Ford From the Road, a modern editorial platform that transforms how a legacy brand shows up in the world.

By pairing Adobe Experience Manager with a modular content architecture and newsroom mindset, Ford shifted from static press releases to dynamic, audience-first storytelling, publishing faster, adapting in real time, and owning their narrative across channels. A 120-year-old company, rebuilt for the pace of now.

Read more about this here.

Really proud to see our Managing Partner Chris Mele's latest article in Fast Company.

In his most recent piece, he digs into how AI “answer engines” are starting to shape what we believe and why they may be creating a whole new fake news problem if we’re not careful. Smart, timely, and very on-brand for how we think about innovation and responsibility.

Worth a quick read here.