Notes
Welcome to Siberia's microblog. Here we share (character limited) thought pieces, celebrate client wins, and give you a feel for what's on our minds in and out of day to day work.
Answer Engines are the New Fake News
Date: January 21st, 2026
Filed Under: READ
Really proud to see our Managing Partner Chris Mele's latest article in Fast Company. In his most recent piece, he digs into how AI “answer engines” are starting to shape what we believe and why they may be creating a whole new fake news problem if we’re not careful. Smart, timely, and very on-brand for how we think about innovation and responsibility. Worth a quick read here.
The Identity Industrialists
Date: January 17th, 2026
Filed Under: READ
In Dave Snyder's latest perspective, The Identity Industrialists, he argues that identity is no longer discovered or expressed; it’s engineered. "The Kardashians showed the world that identity could be designed and monetized at scale. AI simply removes the one resource they still require: the human body."
For brands, we see this as the inflection point. When anyone can generate a persona, authenticity stops being aesthetic and starts being structural. The question isn’t how to look human, but how to design identities that earn belief in a world of infinite, synthetic selves.
Read the full piece in Design Observer
Ford is America’s Most Iconic Company
Date: January 9th, 2026
Filed Under: CLIENT NEWS
Congratulations to our client Ford Motor Company, who has been named America’s Most Iconic Company in 2026 by TIME, a distinction that places the automaker at the top of an inaugural ranking of 250 U.S. companies that have shaped culture, commerce, and the American experience.
Our work on From The Road, has been one expression of that cultural leadership, transforming how Ford controls its story, engages enthusiasts, and participates in broader conversations about mobility, community, and innovation. This recognition underscores the enduring value of purposeful digital experience and strategic storytelling in shaping a brand’s cultural footprint.
Read more about America’s Most Iconic Companies here.
Learn more about our work with Ford Motor Company.
JBF Wins 2x Anthem Awards
Date: November 19th, 2025
Filed Under: CLIENT NEWS
Our work with the James Beard Foundation has been awarded two Anthem Awards, taking Gold in People's Voice and a Silver in the Education, Art & Culture Digital and Innovative Experiences.
A spinoff of the Webby Awards, the Anthems exclusively celebrate purpose and mission-driven work. To see our multi-year transformation partnership with the team at JBF recognized means the world to us.
If you’re not familiar with the James Beard Foundation and all that they do to promote Good Food for Good®, please consider visiting the site, joining the newsletter, and participating in their mission.
Dave Snyder in Design Observer
Date: October 8th, 2025
Filed Under: READ
Dave has been designing digital products for over 25 years. He's seen some sh*t.
In his first opinion piece in Design Observer, he argues that the "compound interest of design" lies more in deciding what NOT to build, rather than taking a reactionary approach to design innovation. He likens this concept to how we might tend to a tree, planting seeds, pruning limbs, and letting evolution do its thing.
From what we're seeing in our feeds, the world needs a little more of this mentality.
Read the full piece, and get in touch if you disagree.
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