Notes

With all the talk around vibe coding flying around, our very own Head of Design Dave Snyder took to the controls to have a play, reflect on our ability to create, play and learn through a modern GenAI stack that includes Gemini 2.5, Midjourney, Three.js, and Replit. 

What came out was a call back to the golden days of immerseive, playful web. Specially, “a floating jelly mesh fabric that reacts to your mouse with a sense of a gravitational force, rotates in 3D space, and generates sounds as the cursor seemingly plucks the strings of the jelly mesh itself.” 

Play with the addictive experiment here.

Read about Dave's process and reflections on the exercise in Creative Bloq.

After a year of deep collaboration, we're thrilled to see our work with the James Beard Foundation out in the wild, and connecting well with both the audiences we designed for, and industry press.

Our work began with a national market research program, and followed through to repositioning, a rebrand, and an all new digital communications platform that was built from the ground up. Our work will continue into 2025 as we help this important nonprofit rollout out a new engagement strategy. Visit the site and signup for their newsletter to learn about new features, programs and content!

Read our case study, or read about the collaboration in PRINT or Digiday.

Ford came to Siberia with a challenge to help them transform their global communications operation into a newsroom that would rival consumer brands like New York Times, Bloomberg and The Verge. Having worked with two of those three, we jumped at the chance to apply our deep expertise in news and media client work to such an iconic American brand. Total dream brief.

From the Road is a new era of "direct to audience" publishing for Ford, and a best in class example of a brand taking control of their own story.

Check out the case study to go deeper, or read about the launch in AdAge.

With all the talk about AI replacing white collar jobs, we decided to put a suite of emerging tools to task as a strategy consultant, re-briefing the systems on a recent market research program we designed and ran for The James Beard Foundation.

Read the white paper featured in WARC's Future of Strategy series, by Managing Partner, Chris Mele.

We LOVE working with founders to launch new companies, and when we met Sonia Ruparell we bought all the way in on her vision to improve the hospitality experience for guests by bringing buyers and sellers together in a curated marketplace. Working alongside Red Antler who developed the brand, Siberia served as an outsourced product and engineering arm to bring Whence from zero-to-one, and will continue to expand the platform alongside the growing startup team.

Read about it in Forbes.